| Amazon Goes Global 2020 - Teaching Note |
| 作者姓名：Jing Li; Yong Li; |
| 商品類型： | 商品編號：8B20M169 |
| 出版日期：2020/10/16 | 內容長度：14 頁 |
Teaching note for product 9B20M169.
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| Amazon Goes Global 2020 |
| 作者姓名：Jing Li; Yong Li; |
| 商品類型：Case (Pub Mat) | 商品編號：9B20M169 |
| 出版日期：2020/10/15 | 內容長度：26 頁 |
Amazon.com Inc.’s (Amazon’s) global expansion from 1998 to 2020, started with investment in the United Kingdom and Germany and ended with investment in the United Arab Emirates (UAE). In 2019, as one of the world’s largest e-commerce companies, Amazon had a 15.1 per cent share of the worldwide e-commerce market with operations in 16 countries, including both developed and emerging markets. However, the company was showing unbalanced performance across .....more
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| Amazon Goes Global - Teaching Note |
| 作者姓名：Yong Li; Jing Li; |
| | 商品編號：8B14M122 |
| 出版日期：2015/05/07 | 內容長度：11 頁 |
Teaching note for product 9B14M122.
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| Amazon Goes Global |
| 作者姓名：Yong Li; Jing Li; |
| 商品類型：Case (Library) | 商品編號：9B14M122 |
| 出版日期：2015/05/07 | 內容長度：15 頁 |
As the world’s largest online retailer, Amazon had a 12.3 per cent worldwide market share and had operations in 10 countries. However, its performance was markedly unbalanced across different countries. For example, it had a significant market share in Germany at 21.4 per cent, while it only owned 1.7 per cent of the Chinese online retailing market. In this way, Amazon faced critical challenges in developing future international strategies. Should .....more
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